FCB: Rexona becomes regional partner of FC Barcelona
KATAPULT SPORTS has been the agency selected to negotiate the contract for 14 countries between Unilever and FC Barcelona. Once again we offer clubs and blue chip firms the possibility to associate with an agency that helps to achieve success.FC Barcelona and Rexona signed a 1-year collaboration agreement valid from 1st February 2012, with the possibility to be extended an additional year. By this contract Rexona becomes the regional partner of FC Barcelona in Central America, Colombia, Venezuela and Ecuador.Rexona is the first brand in its product category associated to FC Barcelona and acquires association rights and club’s image to organize publicity campaigns and promotions in the aforementioned territories with the presence of the players from the first team. Likewise, Rexona will be able to organize different events to promote its own brand in the region such as campuses with FC Barcelona Schools or corporate events inside the home stadium, Camp Nou.