Battlefield 1 presentation event
EA SPORTS’ videogame Battlefield1 was presented to the public in an event organized on the 8th October 2016 in Barcelona during the Barcelona Games World.
KATAPULT was the agency selected by ELECTRONIC ARTS to help in the organization of the event, in which 32 famous youtubers and gamers faced 32 fans, winners of a contest previously organized in Social Networks, in a cooperative game of Battlefield1: youtubers vs fans.
The event generated huge expectation and hundreds of videogame fans attended the cooperative battle, in which youtubers&gamers won. The event was trending topic in Twitter for hours.