Atlético de Madrid and Philips Lighting agreement presentation event
Katapult was the agency selected by PHILIPS to organize the presentation event of the sponsorship agreement between the Spanish football club Atlético de Madrid and Philips, by which the latter will be official Lighting Partner of the club for the next four years.
The event was held in the Theatre of Light Philips-Gran Vía, in the heart of Madrid’s busiest street, the 5th October 2016. Over 10 TV stations and 50 accredited media outlets attended the event, which was trending topic in Twitter.
Jorge Jusdado, Head of Marketing of Philips in Spain and Portugal, introduced the event which had the presence of Gabi and Moyá, players of the club, and also Josep Martí, General Manager of Philips, and Mr. Enrique Cerezo, President of Atlético de Madrid, who presented the agreement after a spectacular lighting show in the Theatre.